pasSion bEhind
perfOrmance

It is the passion of our teams, that cover every discipline across the live entertainment industry, that underpins our continuing strategic growth and success. Our goal is to create a working environment that brings the best out of everyone, regardless of discipline or seniority.

Four values are at the heart of our company culture:

  • We are passionate about our work, our business and our industry.
  • We are smart in our quest for simple, efficient and innovative solutions.
  • We are collaborative and help each other to reach our goals.
  • We are ambitious and seek to exceed people’s expectations.

Through our company values we bring great live experiences to the widest possible audience, give the world’s best creative talent the stage it deserves; and provide our people and partners with opportunities to realise their full potential.

corPoratE
reSponsiBility

At ATG, we present the world’s best live entertainment in our venues, by partnering with top producers and creative talent. These achievements have been reached over the course of 30 years and are due to the outstanding effort of everyone in our teams.

Our Group CSR Report details the Group’s efforts to work with, and within, our communities to promote youth participation, diversity and both individual and environmental advancement and wellbeing. Inside you will find stories about our company-wide efforts – like our team’s work towards making us a zero-waste industry – as well as the small, specific projects in our venues that impact local communities. It’s only a small sampling of the array of projects and programmes we operate or collaborate on.

Our Corporate Social Responsibility strategy revolves around three pillars.

  • Next Generation – we work to introduce tomorrow’s audiences to the joys of live entertainment and to nurture the next generation of industry talent.
  • Environment & Sustainability – We consider the most sustainable options for our work and foreground environmental impact in all of our educational and artistic projects.
  • Community, Diversity and Inclusion – We strive to improve and promote diversity, inclusion and wellbeing in live entertainment for our communities – our audiences, artists and staff alike.

View our Group CSR Report for more details.

More than 11,000 people work at ATG. Every one of them contributes to our success and growth. What takes place on stage is at the heart of everything we do; but it only happens because we have a brilliant team of people working behind the scenes. It’s their passion and commitment that allows us to create great live entertainment experiences.

In turn, we’re committed to providing them with the best possible opportunities for personal and professional development.

At ATG Entertainment, we believe that the magic of live entertainment should not come at the expense of our planet. As a world leader in live entertainment, encompassing every discipline in the industry and producing multi-award-winning shows, we are passionate about providing extraordinary experiences to audiences across the globe. However, we also recognize our responsibility in mitigating the environmental impact of our operations.

Logo for the BSI We are proud to have achieved ISO 14001 certification, demonstrating our commitment to effective environmental management, sustainability, and continual improvement in reducing our environmental impact


Our Commitment to Environmental Protection
We are committed to protecting the environment and minimising the ecological footprint of our venues and productions. Our dedication to sustainability stems from the understanding that our work has both local and global environmental ramifications. Through continuous improvement of our environmental management practices, we aim to reduce negative impacts and foster a more sustainable future for generations to come.

Key Initiatives and Practices

  • Energy Efficiency: We prioritise energy efficiency across all our venues and production processes. By investing in energy-efficient technologies and practices, we strive to minimise our carbon emissions and energy consumption.
  • Waste Reduction and Recycling: We actively seek to minimise waste generation and maximise recycling efforts throughout our operations. From set construction to concession stands, we prioritise recycling and responsible waste management practices.
  • Sustainable Sourcing: We are committed to sourcing materials and products from sustainable and environmentally responsible suppliers wherever possible. By prioritising sustainable sourcing practices, we aim to reduce our ecological footprint and support ethical production methods.
  • Education and Advocacy: We understand the importance of raising awareness and advocating for environmental stewardship within our industry and among our audiences. We strive to inspire positive change and foster a culture of sustainability.

Theatre Green Book
As part of our commitment to sustainability, we adhere to the principles outlined in the Theatre Green Book. This comprehensive guide provides best practices and guidelines for reducing environmental impacts in theatrical productions. By following the recommendations outlined in the Theatre Green Book, we aim to further enhance our environmental performance and contribute to a more sustainable future for the arts.

Continual Improvement
Our commitment to sustainability is an ongoing journey. We continuously evaluate and refine our practices to minimise environmental impacts and embrace innovative solutions. By fostering a culture of sustainability within our organization and beyond, we aim to lead by example and contribute to a more sustainable future for the arts and our planet.

ATG Entertainment Environmental Policy

Mission Statement: A stage for everyone.

Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG, we provide a stage for everyone.

We are improving our understanding of diversity and inclusion in our business through education and employee engagement initiatives, through a review of our recruitment practices, and through working with experts. Each year, staff-led activities celebrate public occasions like Pride, Mental Health At Work Week and International Women’s Day, among others.

Find out more about our Inclusion, Diversity, Equity and Access (IDEA) activities within our Group CSR Report.

We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG becomes a truly inclusive organisation.

We believe that live entertainment and the performing arts are a vital part of our culture.

We engage and empower people of all abilities, ages, genders, races and socio-economic backgrounds in local communities and schools, with the aim of increasing access to the performing arts.

Every year, more than 120k people of all ages and backgrounds take part in our award winning ATG Inspire programme. Often inspired by our current productions, these include workshops, Q&A’s with visiting companies, backstage tours, career insight sessions, and audience development initiatives in partnership with producers.

We are committed to supporting and nurturing the next generation of diverse, skilled and dynamic on and off stage industry professionals. Workforce development initiatives such as emerging artist programmes, careers focused activity including the Work in Theatre course, and the ATG Academy youth theatre programme, aim to inspire and stimulate the next generation of industry talent.

We also teach accredited programmes such as Arts Award and LAMDA, host teacher and cultural networks, and provide professional development training for teachers, practitioners, and corporate groups.

We work closely with more than 200 cross sector collaborators, including charities, cultural organisations, funders and many corporates.

By exploring the potential for ATG Inspire programmes in the US and Continental Europe, our global ambassadorship for education, diversity and the next generation will be realised.

To find out more, please see our 2025 Annual Review.

We are passionate about supporting charitable causes, especially those aligned with our mission to recruit the next generation of audiences and industry talent.

Find out more about our charitable activities in our Group CSR Report.

Each of our venues has a Charity and Community Engagement Panel to help with requests and review submissions. You can contact them at [email protected].

MeEt our Executive LeadErship Team

  • Melanie Smith CBE and CEO of ATGE Headshot

    I bring two decades of experience in executive and operational leadership across large-scale, consumer and live events organisations, most recently with the NEC Group and previously with Bupa, M&S and CEO of ocado.com. My focus with ATG will be to build our strong foundations, support our creative partners and shape the next phase of the Group’s development.

    I’ve loved theatre since I saw Jesus Christ Superstar in 1994 as well as experiencing world class shows like Kristin Scott Thomas in The Seagull at the Royal Court, and Ian McKellen and Patrick Stewart in Waiting for Godot. As Chief Executive Officer of ATG Entertainment, I’m in the perfect place to bring together my passion for live entertainment and the skills I have built in my career.  

    Melanie Smith CBE Chief Executive Officer
    Read bio

    I bring two decades of experience in executive and operational leadership across large-scale, consumer and live events organisations, most recently with the NEC Group and previously with Bupa, M&S and CEO of ocado.com. My focus with ATG will be to build our strong foundations, support our creative partners and shape the next phase of the Group’s development.

    I’ve loved theatre since I saw Jesus Christ Superstar in 1994 as well as experiencing world class shows like Kristin Scott Thomas in The Seagull at the Royal Court, and Ian McKellen and Patrick Stewart in Waiting for Godot. As Chief Executive Officer of ATG Entertainment, I’m in the perfect place to bring together my passion for live entertainment and the skills I have built in my career.  

  • I lead an international team that’s responsible for delivering the very best in live entertainment to the audiences we serve. That means I’m fortunate enough to work with our award-winning in-house producers, as well as many of the world’s best producers and promoters.

    I’ve been involved in the industry for over 30 years. Before joining ATG, I worked in both production and theatre management at Chichester Festival Theatre, Richmond Theatre and in the West End.

    I lead an international team that’s responsible for delivering the very best in live entertainment to the audiences we serve. That means I’m fortunate enough to work with our award-winning in-house producers, as well as many of the world’s best producers and promoters.

    I’ve been involved in the industry for over 30 years. Before joining ATG, I worked in both production and theatre management at Chichester Festival Theatre, Richmond Theatre and in the West End.

  • I joined ATG from Argent Foods, where I was the Group CFO. Argent is a £750m turnover, global conglomerate of food businesses. At Argent I oversaw relationships with lenders and other stakeholders, played a key role in the group navigating successfully through the pandemic, and led four debt raises / refinancings, and significant Corporate and M&A activity

    Prior to joining Argent, I spent 25 years working in professional practice with Arthur Andersen, Deloitte and, latterly, KPMG, the last 16 years as a partner. I co-led the creation and rapid growth of a dedicated, multi-disciplinary, private equity practice serving global PE clients and their portfolio companies across Europe, typically a fast-paced M&A environment.

    I joined ATG from Argent Foods, where I was the Group CFO. Argent is a £750m turnover, global conglomerate of food businesses. At Argent I oversaw relationships with lenders and other stakeholders, played a key role in the group navigating successfully through the pandemic, and led four debt raises / refinancings, and significant Corporate and M&A activity

    Prior to joining Argent, I spent 25 years working in professional practice with Arthur Andersen, Deloitte and, latterly, KPMG, the last 16 years as a partner. I co-led the creation and rapid growth of a dedicated, multi-disciplinary, private equity practice serving global PE clients and their portfolio companies across Europe, typically a fast-paced M&A environment.

  • My role is to lead an international team of lawyers to ensure that ATG’s varied legal and business affairs are well looked after. I work closely with the Executive Leadership Team on strategic projects and M&A as well as focusing on compliance and corporate governance. I have a keen interest in Privacy, and I am a certified BCS Practitioner in Data Protection.

    Prior to joining ATG in 2013, I was a corporate lawyer at Travers Smith specialising in Private Equity M&A.

    My role is to lead an international team of lawyers to ensure that ATG’s varied legal and business affairs are well looked after. I work closely with the Executive Leadership Team on strategic projects and M&A as well as focusing on compliance and corporate governance. I have a keen interest in Privacy, and I am a certified BCS Practitioner in Data Protection.

    Prior to joining ATG in 2013, I was a corporate lawyer at Travers Smith specialising in Private Equity M&A.

  • The foundation of my career began in consulting and finance with senior roles at Barclays, Lehman Brothers, and JP Morgan Chase. This, combined with a lifelong love of arts and culture, led to my path in the arts: steering the global expansion of the Contemporary Art Division at Christie’s and founding a pioneering tech startup to build creator equity. Across each chapter, I have specialized in bridging creative ambition with commercial rigor, serving as a conduit between artistic vision and business execution.

    I am inspired by the kind of experiences ATG Entertainment is built to create, and I am honored to lead the US business into its next chapter, empowering high-performance teams of industry experts to bring unforgettable, transformative live experiences to every community we serve.

    The foundation of my career began in consulting and finance with senior roles at Barclays, Lehman Brothers, and JP Morgan Chase. This, combined with a lifelong love of arts and culture, led to my path in the arts: steering the global expansion of the Contemporary Art Division at Christie’s and founding a pioneering tech startup to build creator equity. Across each chapter, I have specialized in bridging creative ambition with commercial rigor, serving as a conduit between artistic vision and business execution.

    I am inspired by the kind of experiences ATG Entertainment is built to create, and I am honored to lead the US business into its next chapter, empowering high-performance teams of industry experts to bring unforgettable, transformative live experiences to every community we serve.

  • Photo credit: Hana Witte

    I am proud to be part of a team committed to delivering exceptional live experiences for audiences worldwide.

    I bring more than 17 years of experience in strategic and operational leadership across Europe and Asia. My career began at Bain & Company, where I spent over a decade advising global corporations and private equity investors on growth strategy, business transformation, and deals advisory. I subsequently took on P&L responsibility at Delivery Hero and Aceve, two dynamic digital businesses where I focused on sustainable growth and end-to-end transformation.

    For me, nothing captures the magic of live entertainment better than watching an audience leave one of our shows — faces lit up, emotions running high. That is what makes ATG’s work so special, and I am thrilled to be part of it.

    I am proud to be part of a team committed to delivering exceptional live experiences for audiences worldwide.

    I bring more than 17 years of experience in strategic and operational leadership across Europe and Asia. My career began at Bain & Company, where I spent over a decade advising global corporations and private equity investors on growth strategy, business transformation, and deals advisory. I subsequently took on P&L responsibility at Delivery Hero and Aceve, two dynamic digital businesses where I focused on sustainable growth and end-to-end transformation.

    For me, nothing captures the magic of live entertainment better than watching an audience leave one of our shows — faces lit up, emotions running high. That is what makes ATG’s work so special, and I am thrilled to be part of it.

  • Headshot of Imogen Sinclair

    As Chief Strategy Officer, I lead enterprise strategy, corporate development, and transformation at ATG Entertainment: working across the business to identify and realise the opportunities that will define ATG’s next phase of growth. 

    Before ATG I was one the founding hires at an LA-based film studio, and prior to that, I was a consultant at McKinsey & Company in London and New York, working primarily in media, technology, and private equity. Media and entertainment have been a constant throughout my career and my life. I’m a lifelong theatre lover – ever since first seeing the Lion King in the West End as a child – and I feel privileged to be contributing to the next chapter of this iconic global institution.

    As Chief Strategy Officer, I lead enterprise strategy, corporate development, and transformation at ATG Entertainment: working across the business to identify and realise the opportunities that will define ATG’s next phase of growth. 

    Before ATG I was one the founding hires at an LA-based film studio, and prior to that, I was a consultant at McKinsey & Company in London and New York, working primarily in media, technology, and private equity. Media and entertainment have been a constant throughout my career and my life. I’m a lifelong theatre lover – ever since first seeing the Lion King in the West End as a child – and I feel privileged to be contributing to the next chapter of this iconic global institution.