Cookie Policy

Please read this Cookie Policy carefully before you start to use our website or any other website operated by us on which a link to this Policy is found). By continuing to use one of our websites you agree to our use of cookies as set out in this Policy.

1. What is the purpose of this Cookie Policy?

1.1. This Cookie Policy explains how ATG Entertainment (“ATG”, “we”, “our”, or “us”) uses cookies on, our mobile app and any other website operated by us on which a link to this Cookie Policy is found (together the “websites”). In short, we use cookies to provide you with a good experience when you browse our websites and to improve the performance of our websites for all our users.

2. What are cookies?

2.1. A cookie is a small file consisting of letters and numbers which (subject to your agreement) is installed on your browser or your device when you visit our websites. Cookies do not collect data, instead they contain information that is stored on your browser or your device that act as unique identifiers or information caches which are used to remember your previous activity on a website.

3. How do we use cookies?

3.1. We use cookies to distinguish you from other users of our websites and to remember your user preferences, settings or previous activity. This enables us to provide you with an improved and more personalised browsing experience. For example, we use cookies to keep track of the tickets or other theatre related products that you have purchased from us, to store delivery addresses if you save multiple addresses in the “address book” function, and to store your details if you select the “remember me” option when purchasing products. This allows us to optimise your individual browsing experience. We also use cookies to analyse how our websites perform so that we can improve the functionality of our websites.

3.2. You may see a message the first time you access one of our websites which describes the types of cookies we use and what information those cookies might collect. We may also use banners and pop-ups from time to time to give you options around cookie use.

3.3. We use the following cookies:

3.4. Our websites may act as a platform for third parties (including advertisers and providers of external web-related services like web traffic analysis providers) to set their own cookies to collect information about certain advertising methods and user preferences. These cookies are likely to be analytical/performance cookies or targeting cookies (for more information, see the description of these types of cookies above). We do not control or accept any liability for the installation of cookies by third-parties and if you require further information about these you should consult the relevant third party’s cookie policy.

3.5. You can find out more about the individual cookies and the purposes for which we use them below. You can also find out more information about cookies generally at

Categories Cookies Expiration Date
Strictly Necessary Cookies N/A N/A N/A
Performance Cookies Google Analytics _ga 2 years
Google Analytics _gat 1 day
Google Analytics _gid 1 month
Functional Cookies N/A N/A N/A
Targeting Cookies N/A N/A N/A

4. How can you disable cookies?

4.1. You can manage cookie use (including choosing to reject some or all cookies) by adjusting the settings for your browser or device. Note that if you block some or all cookies (including essential cookies) you may not be able to access, use, or enjoy the full functionality of our websites. You can delete cookies which already exist using the settings on your browser and/or device (again, this may interfere with your use of our websites and adversely affect your browsing experience).

4.2. Except for essential cookies, all cookies will expire after the periods stated above.

5. What about amendments to this Cookie Policy?

5.1. We may amend this Cookie Policy at any time without notice. Any changes to our Cookie Policy will be posted on this page and you may also be notified electronically. Please revisit this page from time to time to review any amendments or revisions, as your continued use of our websites confirms your acceptance of the version of the Cookie Policy then in force. If you do not agree to any changes that we make, you should not use or access our websites.

6. How can you contact us?

6.1. You can contact us by telephoning our customer service team on 0844 871 7615 or by writing to us by email at [email protected].

Thank you for visiting our website.

Last updated: May 2024